How Steve Jobs’ Side Bet on the iPad Affected Microsoft’s Tablets

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When Steve Jobs took the stage to introduce the iPad in 2010, he did something that he had never done in past presentations: He moved stage right and sat down in a big easy chair.

From there, with the iPad in his hands, he showed off what his company’s new tablet could do. He used this easy chair as a metaphor. For the first time, computing had moved from a sit-at-your-desk or use-on-your-lap mode to one in which the iPad, a portable piece of glass with a computer behind it, could be easily used just about anywhere.

He also made it very clear to the world that the iPad’s real glory came from it being a consumption device. He showed how it could be used to consume information, music, movies and games. He did not give any indication that that it could or should be used for anything other than…

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